Previously-planned closure reversed as local family adds Palace to its portfolio of Santa Cruz institutions.

Effective November 16, 2021, Palace Art & Office Supply will open its doors with a new family at the helm. Local family Charles Maier along with his wife, Al-lee Gottlieb and their four children, will carry on the Trowbridge family legacy as the new owners of the beloved retail store. 

“We’re excited to carry on this legacy and help preserve what the community has always loved about Palace,” says Charles Maier. “Everyone can expect to be able to get the same great products and the same service from the same friendly staff.” Maier is also the owner other longtime Santa Cruz institutions, all of which have remained successful by sticking close to the original vision for each business.

Palace will continue to operate out of their long-time location at 1501-K 41st Avenue in Capitola and customers can expect ‘business as usual’ and a seamless transition of ownership. “When we made the decision earlier this year to end our retail journey, we didn’t imagine this turn of events” says Roy Trowbridge, whose father originally purchased Palace in 1949. “We are honored that the Palace retail store will live on with another local family.”

This change does not impact Palace Business Solutions, the commercial division of Trowbridge Enterprises, which remains under original ownership.