Local and Proud

Santa Cruz is an integral part of Palace’s DNA. It’s also a place where the buy local movement has strong roots. We’ve embraced support for independent business since we opened in 1949 and we proudly support our neighboring local businesses here in Santa Cruz as well as in Monterey, San Benito and Santa Clara counties.

As a local, independent business, our connection to the customer goes a level deeper. All of our employees are also artists in the community, and each of us is here to personally help you whether it’s for your classroom, a school project or your business. It’s what makes Palace, well, Palace.

Our dedication to the community goes beyond our Capitola storefront. We’re also a proud member of Think Local First Santa Cruz, an organization dedicated to supporting locally owned businesses.